*重要更新: 从 2024 年 9 月 1 日泰国时间 00:00 (GMT+7) 起,TikTok Shop 将调整除“Electronics”外所有品类的市场佣金费用。
1.1 概述
按商品品类划分的市场佣金费率:
品类
|
2024 年 9 月 1 日泰国时间 00:00 前(含税)
|
2024 年 9 月 1 日泰国时间 00:00 后(含税)
|
Fashion
|
4.00% – 4.28%
|
4.00% – 5.35%
|
FMCG
|
4.28%
|
5.35%
|
Electronics
|
4.28%
|
4.28%
|
Lifestyle
|
4.28%
|
5.35%
|
如何计算市场佣金费?
公式
市场佣金费 =(商品价格 – 商家折扣)x 费率
示例
假设某商品的原价为 1000 泰铢,商家提供 100 泰铢的折扣。
该商品适用 4.00% 的费率。
|
|
商品原价
|
1000 泰铢
|
(-) 商家折扣
|
100 泰铢
|
折后小计
|
900 泰铢
|
佣金费率
|
4.00%
|
市场佣金费
= 折后小计 x 佣金费率
|
36 泰铢
|
如需详细了解按商品子品类划分的市场佣金费率以及市场佣金费的具体计算方法,请查阅这篇文章。
1.2 市场佣金费
*重要更新: 从 2024 年 9 月 1 日泰国时间 00:00 (GMT+7) 起,TikTok Shop 将调整除“Electronics”外所有品类的市场佣金费。
什么是市场佣金费?
一旦货物成功送达买家手中,TikTok Shop 将自动从最终订单/发款结算金额中扣除相应费用。这就是市场佣金费,基于商品价格向泰国商家收取。市场佣金费率会根据不同的商品子品类而有所差异。请在下面查找每个子品类适用的费率(含税)。
品类集群
|
品类
|
子品类
|
2024 年 9 月 1 日泰国时间 00:00 前的佣金费率(含税)
|
2024 年 9 月 1 日泰国时间 00:00 后的佣金费率(含税)
|
1. Fashion
|
Womenswear & Underwear
|
all
|
4.28%
|
5.35%
|
Muslim Fashion
|
all
|
4.28%
|
5.35%
|
|
Shoes
|
all
|
4.28%
|
5.35%
|
|
Menswear & Underwear
|
all
|
4.28%
|
5.35%
|
|
Luggage & Bags
|
all
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Costume Jewelry & Accessories
|
4.00%
|
4.00%
|
|
Fashion Accessories
|
Watches
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Watches & Accessories
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Dressmaking Fabrics
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Clothes Accessories
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Hair Accessories
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Fashion Jewelry
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Eyewear
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Precious Metal & Gemstones
|
4.28%
|
5.35%
|
|
Fashion Accessories
|
Hair Extensions & Wigs
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Gold
|
4.00%
|
4.00%
|
|
Jewelry Accessories & Derivatives
|
Platinum & Carat Gold
|
4.00%
|
4.00%
|
|
Jewelry Accessories & Derivatives
|
Jade
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Mellite
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Silver
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Artificial Gemstones
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Amber
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Non-natural Crystal
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Pearl
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Semiprecious Stones
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Natural Crystal
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Ruby, Sapphire & Emerald
|
4.28%
|
5.35%
|
|
Jewelry Accessories & Derivatives
|
Diamond
|
4.28%
|
5.35%
|
|
2. FMCG
|
Beauty & Personal Care
|
all
|
4.28%
|
5.35%
|
Baby & Maternity
|
all
|
4.28%
|
5.35%
|
|
Food & Beverages
|
all
|
4.28%
|
5.35%
|
|
Health
|
all
|
4.28%
|
5.35%
|
|
Kids’ Fashion
|
all
|
4.28%
|
5.35%
|
|
3. Electronics
|
Household Appliances
|
all
|
4.28%
|
4.28%
|
Computers & Office Equipment
|
all
|
4.28%
|
4.28%
|
|
Phones & Electronics
|
all
|
4.28%
|
4.28%
|
|
4. Lifestyle
|
Sports & Outdoor
|
all
|
4.28%
|
5.35%
|
Home Supplies
|
all
|
4.28%
|
5.35%
|
|
Kitchenware
|
all
|
4.28%
|
5.35%
|
|
Textiles & Soft Furnishings
|
all
|
4.28%
|
5.35%
|
|
Pet Supplies
|
all
|
4.28%
|
5.35%
|
|
Toys & Hobbies
|
all
|
4.28%
|
5.35%
|
|
Furniture
|
all
|
4.28%
|
5.35%
|
|
Tools & Hardware
|
all
|
4.28%
|
5.35%
|
|
Home Improvement
|
all
|
4.28%
|
5.35%
|
|
Automotive & Motorcycle
|
all
|
4.28%
|
5.35%
|
|
Books, Magazines & Audio
|
all
|
4.28%
|
5.35%
|
|
Collectibles
|
all
|
4.28%
|
5.35%
|
|
Virtual Products
|
all
|
4.28%
|
5.35%
|
如何计算市场佣金费?
此佣金费基于商品的原价,在扣除商家折扣之后计算得出。运费和 TikTok Shop 平台折扣不包括在佣金费的计算中。
公式如下:
市场佣金费 = 费率 x(商品价格 – 商家折扣)
计算示例
- 示例 1
|
|
商品价格
|
1,900.00 泰铢
|
(-) 商家折扣
|
120.00 泰铢
|
商家折后小计
|
1,780.00 泰铢
|
(x) 市场佣金费率
|
5.35%
|
市场佣金费
|
95.23 泰铢
|
- 示例 2
|
||
金项链
|
玉戒指
|
|
商品价格
|
10,000 泰铢
|
8,000 泰铢
|
(-) 商家折扣
|
0 泰铢
|
200 泰铢
|
商家折后小计
|
10,000 泰铢
|
7,800 泰铢
|
(x) 市场佣金费率
|
4.00%
|
5.35%
|
市场佣金费
|
400 泰铢
|
417.3 泰铢
|
市场佣金费总计
|
817.3 泰铢
|
【内容仅供参考,不构成任何法律意见或建议】