本文主要讲解菲律宾市场的平台佣金更新的细节。
平台佣金调整包含哪些内容？
从 2024 年8 月 15 日星期一北京时间 00:00:00（UTC+8）开始，TikTok Shop 将对菲律宾跨境及本土卖家在 TikTok Shop 上销售费用进行调整。调整将包括：
|
商品行业
|
自 2024 年 6 月 1 日菲律宾时间 (GMT+8) 起的佣金费率（含增值税）
|
自 2024 年 8 月 15 日菲律宾时间 00:00 (GMT+8) 起的佣金费率（含增值税）
|
|
Fashion
|
4.6% – 5.2%
|
6.2% – 6.7%
|
|
FMCG
|
3.0% – 4.8%
|
4.5% – 6.4%
|
|
Electronics
|
2.0% – 4.6%
|
3.2% – 6.8%
|
|
Lifestyle
|
4.0% – 5.1%
|
5.8% – 6.6%
|
注：交易手续费仍为2.24%（含增值税）
平台佣金是什么？
订单成功交付给买家后，TikTok Shop 将自动从最终订单/支付结算中扣除费用。该费用是TikTok Shop平台佣金，是根据产品价格向菲律宾所有卖家（包括本地和跨境卖家）收取的金额。
平台佣金费用是根据商品价格减去任何卖家折扣计算的。运费和TikTok商店平台折扣不包括在佣金费用的计算中。以下是平台佣金的计算公式：
- 平台佣金* = 佣金率 % * 商家折扣后价
- *平台佣金包含 增值税
不同类目商品的平台佣金率请参考：
|
商品行业
|
品类
|
子品类
|
2024 年 8 月 15 日菲律宾时间 (GMT+8) 前的佣金费率（含增值税）
|
自 2024 年 8 月 15 日菲律宾时间 00:00 (GMT+8) 起的佣金费率（含增值税）
|
|
1. Fashion
|
Fashion Accessories
|
4.9%
|
6.4%
|
|
|
Jewellery Accessories & Derivatives
|
4.7%
|
6.3%
|
||
|
Luggage & Bags
|
4.8%
|
6.3%
|
||
|
Shoes
|
4.7%
|
6.2%
|
||
|
Sports & Outdoor
|
4.6%
|
6.2%
|
||
|
Womenswear & Underwear
|
5.2%
|
6.7%
|
||
|
Menswear & Underwear
|
5.2%
|
6.7%
|
||
|
Muslim Fashion
|
5.2%
|
6.7%
|
||
|
Pre-Owned
|
4.3%
|
5.0%
|
||
|
2. FMCG
|
Baby & Maternity
|
Baby Clothing & Shoes
|
4.3%
|
5.9%
|
|
Baby & Maternity
|
Baby Safety
|
4.3%
|
6.4%
|
|
|
Baby & Maternity
|
Nursing & Feeding
|
4.1%
|
5.9%
|
|
|
Baby & Maternity
|
Baby Toys
|
4.3%
|
6.1%
|
|
|
Baby & Maternity
|
Baby Care & Health
|
4.3%
|
5.9%
|
|
|
Baby & Maternity
|
Maternity Supplies
|
4.0%
|
6.2%
|
|
|
Baby & Maternity
|
Baby Travel Essentials
|
4.3%
|
6.4%
|
|
|
Baby & Maternity
|
Baby Furniture
|
4.3%
|
5.9%
|
|
|
Baby & Maternity
|
Baby Fashion Accessories
|
4.1%
|
6.3%
|
|
|
Baby & Maternity
|
Formula Milk & Baby Food
|
3.0%
|
4.5%
|
|
|
Beauty & Personal Care
|
4.8%
|
6.4%
|
||
|
Food & Beverages
|
3.0%
|
4.5%
|
||
|
Health
|
4.5%
|
6.0%
|
||
|
Kids’ Fashion
|
4.1%
|
5.9%
|
||
|
3. Electronics
|
Computers & Office Equipment
|
Data Storage & Software
|
4.0%
|
5.3%
|
|
Computers & Office Equipment
|
Office Equipment
|
4.0%
|
5.3%
|
|
|
Computers & Office Equipment
|
Peripherals & Accessories
|
4.0%
|
5.3%
|
|
|
Computers & Office Equipment
|
Desktop & Laptop Components
|
4.0%
|
5.3%
|
|
|
Computers & Office Equipment
|
Network Components
|
4.0%
|
5.3%
|
|
|
Computers & Office Equipment
|
Desktop Computers, Laptops & Tablets
|
4.0%
|
5.3%
|
|
|
Household Appliances
|
Kitchen Appliances
|
5.0%
|
6.8%
|
|
|
Household Appliances
|
Commercial Appliances
|
4.1%
|
6.1%
|
|
|
Household Appliances
|
Home Appliances
|
4.5%
|
6.8%
|
|
|
Household Appliances
|
Large Home Appliances
|
4.0%
|
5.3%
|
|
|
Phones & Electronics
|
Phones & Tablets
|
2.0%
|
3.2%
|
|
|
Phones & Electronics
|
Phone Accessories
|
3.8%
|
5.8%
|
|
|
Phones & Electronics
|
Education Devices
|
3.5%
|
4.8%
|
|
|
Phones & Electronics
|
Universal Accessories
|
3.8%
|
5.0%
|
|
|
Phones & Electronics
|
Tablet & Computer Accessories
|
4.0%
|
5.4%
|
|
|
Phones & Electronics
|
Audio & Video
|
4.6%
|
6.6%
|
|
|
Phones & Electronics
|
Smart & Wearable Devices
|
3.6%
|
5.8%
|
|
|
Phones & Electronics
|
Cameras & Photography
|
3.6%
|
5.8%
|
|
|
Phones & Electronics
|
Gaming & Consoles
|
4.5%
|
6.3%
|
|
|
4. Lifestyle
|
Books, Magazines & Audio
|
4.7%
|
6.6%
|
|
|
Collectibles
|
4.7%
|
6.6%
|
||
|
Furniture
|
5.1%
|
5.8%
|
||
|
Home Improvement
|
5.1%
|
5.8%
|
||
|
Home Supplies
|
4.8%
|
5.8%
|
||
|
Kitchenware
|
5.1%
|
6.4%
|
||
|
Computers & Office Equipment
|
Office Stationery & Supplies
|
5.1%
|
6.9%
|
|
|
Pet Supplies
|
4.9%
|
6.0%
|
||
|
Textiles & Soft Furnishings
|
5.1%
|
6.9%
|
||
|
Tools & Hardware
|
5.0%
|
6.9%
|
||
|
Toys & Hobbies
|
Dolls & Stuffed Toys
|
4.6%
|
6.1%
|
|
|
Toys & Hobbies
|
Sports & Outdoor Play
|
4.6%
|
6.1%
|
|
|
Toys & Hobbies
|
Musical Instruments & Accessories
|
4.7%
|
6.8%
|
|
|
Toys & Hobbies
|
DIY
|
4.6%
|
6.1%
|
|
|
Toys & Hobbies
|
Games & Puzzles
|
4.6%
|
6.1%
|
|
|
Toys & Hobbies
|
Educational Toys
|
4.6%
|
6.1%
|
|
|
Toys & Hobbies
|
Electric & Remote Control Toys
|
4.6%
|
6.1%
|
|
|
Toys & Hobbies
|
Classic & Novelty Toys
|
4.6%
|
6.1%
|
|
|
Automotive & Motorcycle
|
Auto Replacement Parts
|
4.0%
|
5.8%
|
|
|
Automotive & Motorcycle
|
Motorcycle Accessories
|
4.5%
|
6.8%
|
|
|
Automotive & Motorcycle
|
Motorcycle Parts
|
4.5%
|
6.8%
|
|
|
Automotive & Motorcycle
|
Car Washing & Maintenance
|
4.3%
|
6.0%
|
|
|
Automotive & Motorcycle
|
Quads, Motorhomes & Boats
|
4.3%
|
6.0%
|
|
|
Automotive & Motorcycle
|
Car Lights
|
4.0%
|
5.8%
|
|
|
Automotive & Motorcycle
|
Car Repair Tools
|
4.3%
|
6.0%
|
|
|
Automotive & Motorcycle
|
Car Electronics
|
4.0%
|
5.8%
|
|
|
Automotive & Motorcycle
|
Car Exterior Accessories
|
4.3%
|
6.0%
|
|
|
Automotive & Motorcycle
|
Car Interior Accessories
|
4.0%
|
5.8%
|
|
|
Pre-Owned
|
4.3%
|
5.0%
|
||
针对新商家的免佣政策
针对当季度新入驻的东南亚跨境新商家，可前往商家后台-任务中心找到免佣任务，在入驻后30天内成功领取并完成该任务后，即可获得最长90天的新商家免佣期，免佣时间开始计算以新商家完成对应的新商家任务的日期开始计算。其中马来西亚无需完成任务即入驻起90天享受免佣。具体规则以后台任务展示和平台通知为准。
商家后台任务中心：
交易手续费
当订单完成送达后，TikTok Shop会自动从结算金额中扣除交易手续费。交易手续费是平台就提供交易相关的功能而收取的费用。
交易手续费将会适用于所有菲律宾跨境及本土商家，所有的订单及商品类目都将生效。
TikTok Shop将使用以下规则收取交易手续费：
交易手续费=（买家支付费用-买家退款）*交易手续费率（2.24%）
相关导航
TKMOON | TK跨境电商导航是为TikTok商家提供的一站式的运营必备工具箱，面向TikTok运营者以及跨境出海卖家，提供TikTok运营、学习教程、工具、数据分析、广告投放、选品等一站式的TikTok运营必备工具。TKMOON让TK跨境出海更简单、更便捷！
