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东南亚跨境佣金及交易手续费规则总览

东南亚跨境佣金及交易手续费规则总览

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  1. 一览图

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当前佣金规则
当前交易手续费
调整后佣金
调整后交易手续费
调整生效日期
免佣方案
菲律宾
按子类目收取0.7%-3.7%(含税)
2.24%(含税)
按子类目收取3.5%-5.2%(含税)(2024年6月1日生效)
2.24%(含税)
从北京时间2024年6月1日(00:00:00 GTM+8)起,菲律宾按子类目收取的佣金比例以及交易手续费有所更新
新商家完成发品任务享90天佣金豁免:
  1. 对象:自佣金规则上线起入驻未满30天的商家;
  1. 参与方式:前往各国家的商家后台-任务中心找到免佣任务,完成发布商品10个后即可享受90天免佣;
  1. 备注:马来西亚入驻无需做任务即可享受免佣;
马来西亚
按子类目收取0%-3%(不含税)
2.12%(含税)
按子类目收取0%-4%(不含税)
2.16%(含税)
从北京时间2024年3月1日(00:00:00 GTM+8)起,马来西亚市场佣金费率调整
新加坡
固定佣金1%(含税)
2%(含税)
固定佣金2.18%(含税)
2.18%(含税)
从北京时间2024年1月1日(00:00:00 GTM+8)起,新加坡交易费率从2%增至2.18%,市场佣金费率从1%增至2.18%
泰国
固定佣金4%(含税)
3%(含税)
固定佣金4%(含税)
3.21%(含税)
从北京时间2024年4月1日(01:00:00 GTM+7,泰国时间0:00)起,交易手续费调整为3.21%(含税)
越南
固定佣金2%(含税)
4%(含税)
固定佣金2%(含税)
4%(含税)
  1. 佣金及免佣规则

2.1 什么是平台佣金?

订单成功交付给买家后,TikTok Shop 将自动从最终订单/支付结算中扣除费用。该费用是TikTok Shop平台佣金,是根据产品价格向菲律宾所有卖家(包括本地和跨境卖家)收取的金额。

2.2平台佣金如何计算收费:

平台佣金费用是根据商品价格减去任何卖家折扣计算的。运费和TikTok Shop平台折扣不包括在佣金费用的计算中。以下是平台佣金的计算公式:
  • 平台佣金* = 佣金率 % * 商家折扣后价

2.3 各国佣金&手续费规则:

目前菲律宾、马来西亚的平台佣金是按照子类目收取,而新加坡、泰国、越南是固定佣金,且各国家由于当地规定不同收取的佣金费用也有所差异。详细各国的佣金规则请见:https://seller.tiktokglobalshop.com/university/essay?knowledge_id=10020944&role=1&course_type=1&from=search&identity=1
*菲律宾佣金变更细则:
行业
类目
子类目
佣金费率(含税)
1. Fashion
Fashion Accessories
4.9%
Jewellery Accessories & Derivatives
4.7%
Luggage & Bags
4.8%
Shoes
4.7%
Sports & Outdoor
4.6%
Womenswear & Underwear
5.2%
Menswear & Underwear
5.2%
Muslim Fashion
5.2%
2. FMCG
Baby & Maternity
Baby Clothing & Shoes
4.3%
Baby & Maternity
Baby Safety
4.3%
Baby & Maternity
Nursing & Feeding
4.1%
Baby & Maternity
Baby Toys
4.3%
Baby & Maternity
Baby Care & Health
4.3%
Baby & Maternity
Maternity Supplies
4.0%
Baby & Maternity
Baby Travel Essentials
4.3%
Baby & Maternity
Baby Furniture
4.3%
Baby & Maternity
Baby Fashion Accessories
4.1%
Baby & Maternity
Formula Milk & Baby Food
3.0%
Beauty & Personal Care
4.8%
Food & Beverages
3.0%
Health
4.5%
Kids’ Fashion
4.1%
3. Electronics
Computers & Office Equipment
Data Storage & Software
4.0%
Computers & Office Equipment
Office Equipment
4.0%
Computers & Office Equipment
Peripherals & Accessories
4.0%
Computers & Office Equipment
Desktop & Laptop Components
4.0%
Computers & Office Equipment
Network Components
4.0%
Computers & Office Equipment
Desktop Computers, Laptops & Tablets
4.0%
Household Appliances
Kitchen Appliances
5.0%
Household Appliances
Commercial Appliances
4.1%
Household Appliances
Home Appliances
4.5%
Household Appliances
Large Home Appliances
4.0%
Phones & Electronics
Phones & Tablets
2.0%
Phones & Electronics
Phone Accessories
3.8%
Phones & Electronics
Education Devices
3.5%
Phones & Electronics
Universal Accessories
3.8%
Phones & Electronics
Tablet & Computer Accessories
4.0%
Phones & Electronics
Audio & Video
4.6%
Phones & Electronics
Smart & Wearable Devices
3.6%
Phones & Electronics
Cameras & Photography
3.6%
Phones & Electronics
Gaming & Consoles
4.5%
4. Lifestyle
Books, Magazines & Audio
4.7%
Collectibles
4.7%
Furniture
5.1%
Home Improvement
5.1%
Home Supplies
4.8%
Kitchenware
5.1%
Computers & Office Equipment
Office Stationery & Supplies
5.1%
Pet Supplies
4.9%
Textiles & Soft Furnishings
5.1%
Tools & Hardware
5.0%
Toys & Hobbies
Dolls & Stuffed Toys
4.6%
Toys & Hobbies
Sports & Outdoor Play
4.6%
Toys & Hobbies
Musical Instruments & Accessories
4.7%
Toys & Hobbies
DIY
4.6%
Toys & Hobbies
Games & Puzzles
4.6%
Toys & Hobbies
Educational Toys
4.6%
Toys & Hobbies
Electric & Remote Control Toys
4.6%
Toys & Hobbies
Classic & Novelty Toys
4.6%
Automotive & Motorcycle
Auto Replacement Parts
4.0%
Automotive & Motorcycle
Motorcycle Accessories
4.5%
Automotive & Motorcycle
Motorcycle Parts
4.5%
Automotive & Motorcycle
Car Washing & Maintenance
4.3%
Automotive & Motorcycle
Quads, Motorhomes & Boats
4.3%
Automotive & Motorcycle
Car Lights
4.0%
Automotive & Motorcycle
Car Repair Tools
4.3%
Automotive & Motorcycle
Car Electronics
4.0%
Automotive & Motorcycle
Car Exterior Accessories
4.3%
Automotive & Motorcycle
Car Interior Accessories
4.0%

2.4 新商家佣金豁免政策:

针对当季度新入驻的东南亚跨境新商家,可前往商家后台-任务中心找到免佣任务,在入驻后30天内成功领取并完成该任务后,即可获得最长90天的新商家免佣期,免佣时间开始计算以新商家完成对应的新商家任务的日期开始计算。其中马来西亚无需完成任务即入驻起90天享受免佣。具体规则以后台任务展示和平台通知为准。
商家后台任务中心:
东南亚跨境佣金及交易手续费规则总览
  1. 交易手续费规则

3.1 什么是交易手续费:

当订单完成送达后,TikTok Shop会自动从结算金额中扣除交易手续费交易手续费是平台就提供交易相关的功能而收取的费用。

3.2 如何计算收费:

  • 公式:TikTok Shop将使用以下规则收取交易手续费:
交易手续费=(买家支付费用-买家退款)*交易手续费率

3.3 各国交易手续费规则:

各国家由于当地规定不同收取的交易手续费用也有所差异,详细各国的佣金规则请见:https://seller.tiktokglobalshop.com/university/essay?knowledge_id=10020944&role=1&course_type=1&from=search&identity=1

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